Through belief and passion, Viking Principle was created to help others find their own unique creativity and obtain the results-based confidence needed to become a high-performer capable of maximum achievement. 

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work”

—Steve Jobs


Gregory Buchheit is the Founding President of Viking Principle, a preeminent leadership and organizational development advisory firm, which specializes in enhancing the performance of individual executives, teams, and organizations. As the Leader of the firm, he is responsible for running all facets of the firm. Concurrently, he serves as Board Chairman at the Executive Leadership Council, a leadership-based peer advisory group.

Greg has over 15 years of high-performing leadership experience. He honorably served in the United States military as an operational team member in Naval Special Operations. During his tenure in the Navy, Greg earned his way through three of the military's most elite selection processes and served five years onboard SEAL Team 6, an organization composed of the world's most elite warriors and exceptional leaders. Further, he has conducted real-world operations in collaboration with the CIA, FBI, NSA, DEA, and the Army's Delta Force in various hostile territories throughout the world. 

After leaving the Navy, he led teams as a consultant and held management positions from operations to administrative, developing an understanding of business challenges and furthering his expertise in complex problem-solving. His desire to create excellent leaders, teams and organizations inspired him to shift the focus of Viking Principle into the area of leadership and organizational development. In the years since, Greg has helped organizations of all sizes, including local governments and Fortune 500 companies increase performance, create dynamic cultures and sustainable futures.

As a facilitator, trainer, and advisor, clients in past sessions have described Greg's style as inspiring. He creates an environment in which leaders feel valued for their individual strengths and encouraged to put into action behaviors that align with achieving greatness. One of his strengths is helping clients' bridge the gap between content and how they can apply the learning.

Since 2018, Greg has volunteered as a mentor of career development to young adults for various youth organizations to include the Gary Sinise Foundation. He is a member of the Forbes Coaches Council and the Harvard Medical School affiliate — Institute of Coaching.

"My goal is to simplify complexity."

You want to learn about the path he took that led him to be a member of the Nations Elite Fighting Force, SEAL Team 6, and of the value in the lessons he learned along the way. 


You want to learn about his transition into the private sector. You want to see what he saw. You want to learn about how he adapted to the very different environment - corporate America.

You want your organization to see and understand a clear, well-defined vision. You want to better understand the right balance between passion and purpose, in both, business and life.


You want to build a powerful organization of motivated team players. You want your brand to be - the brand.


You want to create a strong, positive company culture of trust and transparency that will make your leaders and employees happier, more confident, and engaged; one that naturally leads your organization to cost savings and increased profits.

You want to deliver a superior customer experience that creates a long-term, loyal following.

You want to relieve the stress and pressure that many leaders are feeling within today's complex business environment. You want to feel a sense of fulfillment within your home-life and hard work.

Gregory Buchheit Speaker, Executive Leadership Coach, Team Leadership Coach, & Life Coach of Viking Principle in Dallas, Fort Worth, Texas, United States.