When we look at more tangible numbers, we find that many studies have shown a return on investment (ROI) that is highly favorable.

A survey of Manchester Inc of 100 executives found that coaching provided an average return on investment of almost 6-times the cost of the coaching.


Another research study from Manchester Inc of Fortune 1000 companies, who had engaged in coaching for performance, skills or change

  • Most respondents were executives at VP level or higher 

  • 60% aged between 40-49  

  • Coaching lasted between 6 months and one year 

"When calculated conservatively, ROI (for the 43 participants who estimated it) averaged 5.7 times the initial investment in coaching. We feel confident that this level of value has been achieved and may, in fact, be understated." Joy McGovern

Three stock portfolios comprised only of companies that spend aggressively on employee development each outperformed the S&P 500 by 17-35%.  Laurie Bassi and Daniel McMurrer   

A recent global survey found that almost one-fifth of respondents (19%) indicated an ROI of at least 50 (5,000%) times the initial investment while a further 28% saw an ROI of 10 to 49 times the investment. Companies that use or have used professional coaching for business reasons have seen a median return on investment of 7-times their initial investment.

PricewaterhouseCoopers and Association Resource Centre Inc.  

According to the ICF, individual executive coaching clients, as distinct from corporate clients where the coach is retained by the corporation on behalf of the executive, also reported a strong ROI on their coaching investment, with an average of 3.44.

International Coach Federation 

According to research from MetrixGlobal Research, Fortune 500 firms reported an on average ROI of $7.90 for every $1 invested in coaching.


A 529% return on investment was produced by the leadership coaching process (excluding the benefits from employee retention). The respondents indicated that four of these intangibles were improved by over 8%:

  • increased bench strength 8.5%

  • improved team work 8.4%

  • increased collaboration 8.5%

  • increased employee engagement 8.1%


Retention was increased by 7.5%, according to the respondents.


Two of these areas were greater than a 7% improvement:

  • quality of work products or services improved by 7.5%

  • productivity increased by 7.3%


Net revenue was estimated to have increased by 6.5% and the cost of operations was estimated to have been reduced by 6.3%.

Merrill C. Anderson, PhD

"Leaders thrive when they feel creatively empowered, when they trust the people around them, when their confidence is swelling."

—Bill Simmons

Why we’re worth your time

Our small-business agility allows us to tailor our approach to the distinct needs, values, and expectations of the client. We bring the balanced insight needed to break the deadlock of inaction and uncover solutions to critical challenges.


You’ll get the results that you are paying for because we know the definition of hard and effective work, and, we understand the value of time and how to be efficient. We believe that only 'the best of the best' is worth our time and energy, therefore it is our mindset, way of life, and how we provide services to our clients.  


The Tier-1 impact of our coaching engagements does not expire.


The Effects Encompassed By A Leader 

Have Great Reach

Performance Rates Continue To Increase

A Trusted Leader Fosters An Organization To Be Desired

-A Positive Culture Is Attractive To Top Talent

-Having A Sense Of Purpose Will Increase Retention Rates

Cause: High-Performance

Effect: Increasing Revenue & Opportunities Maximized

Ideas, Issues, & Solutions Are Brought To The Table

Professional, Personal, And Home Lives Are Affected In A Positive Manner Keeping Stress Levels Low And Fulfillment High

A true leader has the confidence to stand alone, the courage to make tough decisions, and the compassion to listen to the needs of others. He does not set out to be a leader but becomes one by the equality of his actions and the integrity of his intent.

—Douglas MacArthur

  • Would you benefit from someone holding you accountable, keeping you on track, keeping you moving toward the achievement of your goals and vision?

  • Are you struggling to build partnerships with peers and subordinates?

  • Does your ego seem to be getting in the way causing you, or, your organization as a whole to underperform?​​​

  • Is your organization immersed in change and disruption?

  • Do you secretly lack confidence because the stress has become so dense and heavy?

  • You have an excellent business acumen but, are you lacking the ability to inspire and motivate?

  • Are you seeking to create a more favorable personal image of you and your business?

  • You have achieved the position, and the person you've wanted to be, however, you seem to have reached a plateau?

  • Are you moving at such a rapid pace that you pass up opportunities, or, get blindsided by minor issues?

  • Would a special person to complain to, vent, and talk things out with, while getting honest feedback - be beneficial? Do you need a trusted confidant to relieve pent-up frustrations, anger, and disappointments before it starts to impair your good judgment? A high-performer that understands your situation and will keep you in the game. 




  • /company/viking-principle/
  • @VikingPrinciple

Viking Principle LLC is a Veteran owned (SDVOB) business.

©2017-2021, Viking Principle LLC, ALL RIGHTS RESERVED